Art Direction & Design of Key Art, Event & Activation signage, Custom Exterior Stadium & Suite Graphics, Digital assets, and more in support of the annual Army-Navy Game – Presented by USAA.
United in both rivalry and tradition the Army-Army Game is one of the most extraordinary games in college sports. It's made of fierce rivals BUT also made of two teams united in their mutual respect and admiration for one another. It's a rivalry for the ages steeped in tradition. As the presenting sponsor for the past 10+ years, USAA has always been united in their mission to serve our military and we at 160/90 help them honor and protect this storied rivalry, and bring deserved attention to the greatest game of all.
USAA’s presence is felt throughout the stadium, both in and out, and across multiple locations in the host city engaging all attendees with fully branded immersive experiences, not just on game day but in the days leading up to the game.
A fully branded experience is constructed at the host stadium where those attending the game can feel what feels like to parachute into the stadium in virtual reality, a physical Pass Catching photo opportunity, as well as the ability to take their photo with game-day uniforms.
Custom suite signage chronicling historic photographs from games past and exclusive helmets with foil game logos adorned multiple luxury suites for attendees to enjoy. Exclusive on-field tours and a visit by Roger Staubach heighten this exclusive experience.
Designing the tossing coin is another rare opportunity for USAA to expand its game-day footprint.