Art Direction & Design of Key Art, Event & Activation signage, Digital assets, Challenge Coins, Pennants, and more.
Creating an ownable platform within the NFL, IMG (now 160/90) developed an industry-first approach to military appreciation through a league-wide “Salute to Service” platform.
USAA is the Official Salute to Service Partner of the NFL. A year-round effort to Honor, Empower and Connect our nation’s service members, veteran, and their families that includes Salute to Service Sponsorships, Activation, Talent, Content, Broadcast, In-Stadium, Employee Engagement, and Earned & Paid Media.
160/90 helps USAA lead the effort by creating and producing multiple league and team-specific Military exclusive events such as NFL style Boot Camps where Military across the country was given the opportunity to go through boot camp again, only this time taking part in the same drills that NFL rookies are subjected to while NFL players were in attendance to cheer them on.
A Denver Broncos Welcome Wagon where service members and their families going through a Permanent Change of Station were welcomed to their new base by Denver Broncos’ QB Case Keenum and WR DaeSean Hamilton.
Or watching former NFL Pro Bowl WR Vincent Jackson put to the test during a Navy SEAL-inspired training. NFL players are some of the most elite athletes on the planet. Navy SEALs are expertly trained to deliver highly specialized, intensely challenging warfare capabilities that are beyond the means of standard military forces. Can the former professional athlete rise to the challenge?
Salute to Service has grown to be the largest NFL calendar initiative over the last 9 seasons and we have helped USAA commit to another 6 seasons to continue to fuel it!