Art Direction & Design of Event & Activation signage, and Digital assets.
USAA LIVE at the NFL Draft was an exclusive Draft experience for military members from a local Nashville military base that included a short concert with country music artist Chris Young, and an appearance by former NFL Player Joe Thomas along with access to the 2019 NFL Draft.
The experience provided USAA an opportunity to engage the local military in a market with no team access and to create an exclusive experience combining football and music in the heart of Nashville.