Traditionally, the contest is held at a neutral site in the Northeast. The 2020 game was originally planned for Philadelphia the site of more Army-Navy games than any other location. However, the pandemic has forced the cancellation of mass gatherings of people in public or private spaces. Military leadership turned to Michie Stadium, a 38,000-seat stadium located within the boundaries of the U.S. Military Academy in Highland Falls, N.Y., and exempt from local governmental control. So, for the first time since 1943, the game will be held on the hills overlooking New York’s Hudson River, just a few hundred yards from where it all began on The Plain at West Point. To avoid possible COVID-19 exposure to the 8,800 combined students of the two academies, no other fans were in the grandstands. However, a contingent of admirals and generals, along with their staff watched from the suites.
As the title sponsor of the game, we helped USAA continue to build on its successful rivalry-themed campaign through virtual/digital creative content.
A collaborative effort between Corporate Communications and Sponsorships armynavyhouse.com is a sweepstakes-based brand platform developed to engage fans and media alike. Using influencers, social channels, and earned media to solicit fan engagement by asking them to share images of their fandom on a USAA owned microsite.