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Art Direction & Design of Key Art, Event & Activation signage, Digital assets, Challenge Coins, Pennants, and more.
USAA’s NFL Salute to Service year-round program peaks at the Super Bowl every year with the USAA Military Appreciation Lounge at the NFL's Super Bowl Experience where military members and veterans got a chance to sit in on up-close interviews with NFL Players, legends and coaches such as Christian McCaffrey, Von Miller, Roger Staubach, and Ron Rivera then meet them for photos and autographs. Small scale sessions gave the quests a rare chance to ask questions and chat with the players during the photo ops.
Multiple NFL players were enlisted to donate Super Bowl tickets to active-duty military members and veterans and to meet with the recipients at the lounge.
In addition, currently serving military members were given the opportunity to watch the game with USAA hosted watch parties at various military bases both domestic and international.